Mistake No 3 - No Marketing Strategy

This one is huge and one that I am proud to say I actually did my home work on.
The big thing here is to know your market and the best ways to access them.
Knowing your demographic is an important part of how you market your product.

Mistake No 2

Moving on from my error in accumulating inventory I now had a problem with where I was going to sell.
I always wanted a little boutique type store either in the mountains or by the beach but due to the fact that I was just starting out and needed to also work a day job to bring home the bacon and pay for my inventory this obviously was not going to be feasible. (I told you, doing my homework was not one of better traits as a child!)
Ahhh.. the Internet.

Mistake No1

In the beginning there was an idea, this idea spawned a plan, the plan grew and then there was action!
Well sort of.
Had the idea, got carried away with the possibilities and completely forgot about the plan.
So what did I do?

In the Beginning..

Starting out in my current business nearly 18 months ago I found the experience exciting and yet thoroughly daunting.
I always knew I wanted to be involved in jewellery and fashion  but my professional life was based in finance and accounting which was so far removed from the creative side I had always wanted to explore that I never really thought it would be possible to follow this path.
That was until 2 years ago when I started looking at the possibilities through completely different eyes.